Any course with an ACC, BIT, BUS, CUL, ENT, GIT, HRM, or MKT designation.
Associate in Science Degree
Business Administration Program – Marketing Concentration
Overview
Students in the Business Administration Program – Marketing concentration gain the understanding of customer service and consumer behavior and their interaction with business.
Students who place into developmental math and/or English should begin the course sequence in the first semester. Please see an advisor with questions.
Business Administration – Marketing Concentration Program Requirements
| First Semester | Credits | ||
|---|---|---|---|
| ENL101 | 3 | ||
| COM103 | 3 | ||
| GIT110 | 3 | ||
| BUS100 | M | 3 | |
| Behavioral & Social Science | 3 | ||
| Second Semester | Credits | ||
| Behavioral & Social Science | 3 | ||
| MKT100 | M | 3 | |
| BUS103 | 3 | ||
| ACC201 * | 3 | ||
| Mathematics/Quantitative Reasoning (or) Natural or Physical Science |
3/4 | ||
| Third Semester | Credits | ||
| General Education Elective | 3 | ||
| BUS120 | 3 | ||
| MKT103 | 3 | ||
| MKT106 | 3 | ||
| Mathematics/Quantitative Reasoning (or) Natural or Physical Science |
3/4 | ||
| Fourth Semester | Credits | ||
| MKT112 | 3 | ||
| 3 | |||
Information Technology Elective
Any course with a GIT, BIT, or CSC designation. |
3 | ||
| BUS214 | 3 | ||
| BUS261 | 3 | ||
| Total Credits | 60/62 | ||
*Note: Students may take ACC111 and ACC112 in lieu of ACC201.
M Designates a Milestone course. A milestone course must be completed in the semester indicated to ensure that you remain on track to continue on in your program and graduate on time.
Career Outlook
The profit and non-profit sectors have a high demand for managers who have a strong understanding of the customers. A variety of positions are available to the student who completes this course of study in merchandising, marketing, and customer service.
This occupational profile is provided by O*NET.
Program Outcomes
Upon completion of the Marketing concentration, students are able to:
- Read, write, discuss and think critically about topics and ideas in marketing.
- Utilize planning strategies within the marketing mix.
- Identify and evaluate the uses of target marketing.
- Synthesize theories from consumer behavior, customer service and communications to develop marketing plans and solve marketing issues.
- Assume entry-level positions in sales and marketing.
- Recognize and analyze ethical issues as they relate to marketing.
- Work well with teams in a marketing setting.