MKT100 Marketing
This course focuses on the basic principles, problems, and practices in marketing. Students learn marketing strategies, design of marketing mixes, and market planning in a changing environment.
Prerequisite: ENL108 or satisfactory basic skills assessment
Offered: Fall, Spring, Summer
ENT108 Introduction to Entrepreneurship
This course provides an overview of the entrepreneurial process of creating businesses, non-profits and other new ventures. Students learn about the roles and attributes of successful entrepreneurs while undergoing a rigorous self-assessment process. Students interview a local entrepreneur, participate in case studies related to new ventures and have the opportunity to learn directly from a variety of speakers invited to class to share their start-up experiences, including ethical dilemmas and other obstacles they will face as entrepreneurs.
Prerequisite: None
Offered: Fall, Spring, Summer