Certificate

Social Media & Digital Marketing

Overview

Students gain skills and knowledge in social media marketing and communications theory and applications. A certificate in Social Media and Digital Marketing serves as an opening to businesses needing employees trained in the use of digital media platforms for marketing and communications purposes. Students have the opportunity to earn industry-recognized credentials.

Career Outlook

According to the Occupational Outlook Handbook, employment of media and communication occupations is projected to grow 6% from 2016 to 2026, as fast as the average for all occupations. Demand for media and communication occupations is expected to arise from the need to create, edit, translate, and disseminate information through a variety of different platforms. The median annual wage for media and communication occupations was $56,340 in May 2017, which was higher than the median annual wage for all occupations of $37,690. Most, but not all, entry level media and communications positions require a bachelor's degree. Most entry level positions in social media marketing and communications require prior hands-on experience.

This occupational profile is provided by O*NET.

Completion of a program is based on full time enrollment. Many of our students attend part time and may not complete within the one year timeline.

Program Outcomes

Upon successful completion of the Social Media & Digital Marketing certificate, students are able to:

• Demonstrate desirable work habits including verbal/written communication skills, technological competence, critical thinking, and problem solving.
• Demonstrate the ability to set goals, develop strategies, and analyze goal attainment in selected digital and social media platforms.
• Pursue an entry-level position within a small business to assist in online marketing and communications management.