Associate in Science Degree

Business Administration Program – Marketing Concentration

No new students may elect the A.S. Business Administration Program – Marketing concentration as of July 1, 2017. Currently enrolled students are encouraged to contact their academic advisor to plan how to complete their A.S. degree.

Overview

Students in the Business Administration Program – Marketing concentration gain the understanding of customer service and consumer behavior and their interaction with business.

Students who are matriculated and place into developmental math and/or English are required to begin the course sequence in the first semester. Please see an advisor with questions.

First Semester Credits
ENL101  
English Composition I
3
COM103  
Human Communication
3
GIT110  
Microcomputer Application Software
3
BUS100 M
Introduction to Business
3
    Behavioral & Social Science 3
Second Semester Credits
    Behavioral & Social Science 3
MKT100 M
Marketing
3
BUS103  
Supervision
3
ACC201  
Financial Accounting

ACC201 Financial Accounting

Students learn principles of financial accounting with emphasis on service and merchandising businesses. Topics include: the accounting cycle, recording transactions, adjusting accounts and preparing financial statements, inventory valuation, depreciation methods, disposal of assets, receivables, liabilities, investments, and interpreting financial statements of proprietorships, partnerships and corporations. This is a transfer level course in Financial Accounting intended for the Associate in Arts student.

Prerequisite: (BUS100 or HRM140) and GIT110 and (MAT030 or MAT035) and ENL108 or satisfactory basic skills assessment scores

Offered: Fall, Spring, Summer

Note: Students may take ACC111 and ACC112 in lieu of ACC201.

 3
    Mathematics/Quantitative Reasoning (or)
Natural or Physical Science 		3/4 or
4
Third Semester Credits
    General Education Elective 3
BUS120  
Business Law
3
MKT103  
Advertising
3
MKT106  
Consumer Behavior
3
    Mathematics/Quantitative Reasoning (or)
Natural or Physical Science 		3/4 or
4
Fourth Semester Credits
MKT112  
Customer Service: Concepts & Applications
3
   
Business Elective

Any course with an ACC, BIT, BUS, CUL, ENT, GIT, HRM, or MKT designation.

 3
   
Information Technology Elective

Any course with a GIT, BIT, or CSC designation.

 3
BUS214  
Management
3
BUS261  
Business Administration Cooperative Work Experience
3
Total Credits 60/62

M Designates a Milestone course. A milestone course must be completed in the semester indicated to ensure that you remain on track to continue on in your program and graduate on time.

Career Outlook

The profit and non-profit sectors have a high demand for managers who have a strong understanding of the customers. A variety of positions are available to the student who completes this course of study in merchandising, marketing, and customer service.

This occupational profile is provided by O*NET.

Program Outcomes

Upon completion of the Marketing concentration, students are able to: